Celiac.com 02/20/2024 – Bob Moore, the visionary founder behind Bob’s Red Mill, known for its wholesome products and iconic packaging featuring his friendly, bearded visage, passed away peacefully at the age of 94, as announced on the company’s website. Moore’s legacy is deeply etched into the fabric of the natural foods industry, inspiring countless individuals with his passion for whole grains and unprocessed foods.
Established in 1978 in the verdant landscapes of Portland, Oregon, Bob’s Red Mill started as a humble endeavor, offering whole grains to health-conscious consumers in the local community. Under Moore’s guidance, the company flourished and expanded its reach, now boasting a diverse portfolio of over 200 products available in more than 70 countries worldwide.
A visionary entrepreneur with a heart of gold, Moore initiated an employee stock ownership plan on his 81st birthday, ensuring that the company’s success would be shared by its dedicated workforce. Today, Bob’s Red Mill stands as a testament to his unwavering commitment to quality, purity, and the well-being of both consumers and employees alike.
Born on February 15, 1929, in Portland, Oregon, Moore’s journey into the world of natural foods was inspired by his wife, Charlee, who introduced him to the transformative power of whole grains in the 1960s. Together, they embarked on a mission to promote the benefits of unprocessed foods, laying the foundation for what would become Bob’s Red Mill.
Driven by a deep sense of purpose, Moore’s entrepreneurial spirit led him to establish Moores’ Flour Mill in Redding, California, before eventually founding Bob’s Red Mill in Milwaukie, Oregon. Despite facing challenges along the way, including the devastating loss of the company’s original store in a fire, Moore’s resilience and determination never wavered.
Beyond his contributions to the natural foods industry, Moore and his beloved wife, Charlee, were staunch supporters of nutrition education and preventive health initiatives. Their philanthropic efforts led to the establishment of the Moore Family Center for Whole Grain Foods, Nutrition, and Preventive Health at Oregon State University, and the Bob and Charlee Moore Institute for Nutrition & Wellness at Oregon Health & Science University.
While the loss of Bob Moore is deeply felt by all who knew him, his legacy will continue to inspire generations to come. His sons, Ken, Bob Jr., and David, along with their families, carry forward his vision, ensuring that Bob’s Red Mill remains a beacon of integrity, quality, and wholesomeness in the world of natural foods.
To honor his memory, friends and fans are invited to visit the Bob’s Red Mill Whole Grain Store in Milwaukie, Oregon, and share their cherished memories of Bob Moore, a true pioneer in the pursuit of health and wellness through whole foods.
Read more: nbclosangeles.com, bobsredmill.com
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